Netflix Rebel Moon

To promote Zack Snyder’s latest film, Netflix Rebel Moon, fans were given the opportunity to ‘star’ in a trailer for the film.

Netflix took the immersive experience to audiences globally, with the Australian activation showcased at Oz Comic-Con Melbourne.

We were engaged by creative experience agency FutureLabs as a production partner for the Melbourne activation to coordinate the filming component, providing film crew and equipment.

Immersive Fan Experience

Fans were filmed on set and inserted into scenes from the film.

Within minutes of filming, fans received a link to download their trailer and behind the scenes photos of them on set.

Hollywood Film Set

Netflix’s vision was to bring an authentic ‘Hollywood’ film set experience to the fans and match the production quality of the film.

We used our high-end RED camera, anamorphic lenses and lighting to create fan trailers that looked as close as possible to the film.

Virtual Production

Scenes from the film, displayed on a large volumetric screen behind the fans, were 3D tracked to the camera to match the perspective as the camera moved.

The integration of footage of the fans filmed on set by our team with scenes from the film was all made possible by the virtual set, powered by Unreal Engine, managed by Nant Studios.


FutureLabs / Alt Shift / Extra Credit LA

Luminaire Pictures

Volumetric / Unreal Engine
Nant Studios

Location Post
FutureLabs / Netflix

Luminaire Pictures Crew
DOP – Ryan Blair
Camera Assistant – Michael Sanders
Production Assistant – Scott Langman

We provided
• Camera, dolly, anamorphic lens kit, lighting, video distribution and monitors
• Film crew including DOP, Camera Assistant and Production Assistant

Live feed for 3D tracking and onsite social media edit team