The new MCEC expansion further cements Melbourne as a leading destination for events.
The expansion adds 20,000 square metres, increasing MCEC’s total size to 70,000 square metres, heralding the venue as Australia’s largest convention and exhibition space.
The expansion includes:
• The Goldfields Theatre – a 9,000 square metre multi-purpose event space with a retractable 1,000 seat theatre
• New exhibition halls
• Eureka meeting rooms
• Outdoor terrace area
• Sovereign Room banquet space
• and Goldfields Café and Bar.
The building design was a joint venture between architect firms: NH Architecture and Woods Bagot. MCEC took inspiration from Victoria’s rich history in determining names for key spaces within its expansion. The gold colour of the expansion’s exterior culminated in Victoria’s goldfields becoming the theme from which names would be drawn.
The expansion is part of a larger South Wharf expansion project by Plenary Group and its partners that includes a new 347-room Novotel Melbourne South Wharf and a new 1,150-space multi-level car park – all fully connected and integrated with existing buildings.
Client
Melbourne Convention & Exhibition Centre
Agency
Luminaire Pictures
Credits
Producer/Director/DOP/Editor
Ryan Blair
Assistant Director & Second Camera
Gianna Mazzeo
Camera Assistant
Redmond Stevenson
Drone Operator
Hayden Smith
Camera
RED Dragon