adidas Manchester United Kit Reveal

Melbourne’s Federation Square was converted into a replica of the iconic Old Trafford changing room as Manchester United and adidas launched their 2022/23 away kit to a sea of passionate fans.

I directed and edited a series of fast-turnaround content pieces for same-day release by adidas to leverage hype around the event.


Not So Normal

Executive Producer: Zoe Carr
Producer/Director/Editor: Ryan Blair
Camera: Ryan Blair, Jaque Fisher, Kevin Campbell, James Watterson
User Generated Edit: James Watterson


I produced a range of deliverables for adidas including 16:9 landscape and 9:16 vertical edits for social media.

Hero Edit

Vertical Social Edit

User Generated Social Edit