Carlton Draught Aussie Pub Tour

Sit down, buckle up and take a sip.

To launch Carlton Draught’s latest campaign, the ‘Carlton Draught Aussie Pub Tour’, working with sports marketing agency ESP, I shot a short spot featuring AFL footballer Jonathan Brown.

As part of the campaign, people can win a spot on the ultimate aussie pub tour where guests travel onboard a private ‘Carlton Draught Jet’ to some of Australia’s most iconic pubs.

Jonothan Brown appears in the spot as ‘captain’, delivering an in-flight safety briefing with a twist (of beer). Brown delivers important safety suggestions such as “Before drinking (in the air), make sure you tap the tin three times to avoid any unforeseen frothing – no one likes wet pants on a plane”.

The video can be viewed via the Carlton Draught Facebook page where it has received over 79,000 views.












Client: CUB
Agency and Post Production: ESP
Production Company: Luminaire Pictures

Recent Posts

  • I spent an afternoon shooting with talented theatre actress Kuda Mapeza. Kuda speaks about her acting career from participating in the John Bell Scholarship program to moving...
    08 April 2019 // 0 Comments
  • Here’s a fun little project I worked on last year which has since been published. For the 2018 edition of Behind The Lines, the Museum of Australian Democracy selected...
    04 February 2019 // 0 Comments
  • A roaring crowd of 100,000 fans set the stage for this years Gatorade 100m Sprint. I was there to capture the action for AFL Media House on...
    04 October 2018 // 0 Comments
  • I’ve been busy with a few sport projects lately, hard to avoid when based in Melbourne, a city that really does live and breath sport. Here’s a...
    04 October 2018 // 0 Comments