MCEC Expansion

The new MCEC expansion further cements Melbourne as a leading destination for events.

The expansion adds 20,000 square metres, increasing MCEC’s total size to 70,000 square metres, heralding the venue as Australia’s largest convention and exhibition space.

The expansion includes:
• The Goldfields Theatre – a 9,000 square metre multi-purpose event space with a retractable 1,000 seat theatre
• New exhibition halls
• Eureka meeting rooms
• Outdoor terrace area
• Sovereign Room banquet space
• and Goldfields Café and Bar.

The building design was a joint venture between architect firms: NH Architecture and Woods Bagot. MCEC took inspiration from Victoria’s rich history in determining names for key spaces within its expansion. The gold colour of the expansion’s exterior culminated in Victoria’s goldfields becoming the theme from which names would be drawn.

The expansion is part of a larger South Wharf expansion project by Plenary Group and its partners that includes a new 347-room Novotel Melbourne South Wharf and a new 1,150-space multi-level car park – all fully connected and integrated with existing buildings.

Client

Melbourne Convention & Exhibition Centre

Agency

Luminaire Pictures

Credits

Director/DOP/Editor
Ryan Blair

AD & 2nd Camera
Gianna Mazzeo

AC
Redmond Stevenson

Drone Operator
Hayden Smith

Camera

RED Dragon