Swisse ‘Best Off Ground’ Campaign Spot

Working with content agency Gen C, I shot this campaign spot for the Swisse ‘Best Off Ground’ campaign:

The opening shot was captured with the RED Epic Dragon camera. The shot starts as a dolly push-in, the camera lifts up over AFL footballer Patrick Dangerfield’s shoulder to quickly reveal the ‘best off ground’ groundskeeper.

To get into a medium close-up of the groundskeeper quickly, we used the Canon 30-105 2.8 zoom lens so we could zoom in, just enough without actually noticing the zoom, while physically pushing the camera in with the dolly.

Read about the spot on Campaign Brief here

Production Company: Gen C
Director: Jack White
Executive Producer: Nic Cox
Producer: Hayden Somerville
DOP: Ryan Blair
2nd Unit DOP: Tom Alber
Editor: Chris Axiaq
Creative Agency: SDWM
Creative Director: James Orr
Creative Director: Elle Bullen
Design Director: Jake Turnbull
Business Director: Jarrick Lay

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