20 Nov 15
Carlton Draught Aussie Pub Tour
Sit down, buckle up and take a sip.
To launch Carlton Draught’s latest campaign, the ‘Carlton Draught Aussie Pub Tour’, working with sports marketing agency ESP, I shot a short spot featuring AFL footballer Jonathan Brown.
As part of the campaign, people can win a spot on the ultimate aussie pub tour where guests travel onboard a private ‘Carlton Draught Jet’ to some of Australia’s most iconic pubs.
Jonothan Brown appears in the spot as ‘captain’, delivering an in-flight safety briefing with a twist (of beer). Brown delivers important safety suggestions such as “Before drinking (in the air), make sure you tap the tin three times to avoid any unforeseen frothing – no one likes wet pants on a plane”.
The video can be viewed via the Carlton Draught Facebook page where it has received over 79,000 views.
Agency and Post Production: ESP
Production Company: Luminaire Pictures